About Goldmitra

Why we exist

Gold is one of the most trusted things an Indian household owns — and one of the least understood purchases. You check the rate before you buy, but the number the jeweller quotes almost never matches what you saw online, and nobody explains why: making charges, wastage, GST, purity differences between 22K and 24K, all folded in without a breakdown. Goldmitra started because that gap between "the rate" and "the bill" was broken, and it was solvable with a few honest calculators instead of another listicle.

What we do

Goldmitra shows a daily-refreshed gold rate for India and gives you free calculators that show your exact making charges, purity conversion, resale value, and investment projections — no signup, no jargon. We also curate offers from digital gold apps, jewellers, and ETF/broking platforms, and publish plain- language guides on buying and investing in gold.

Who's behind it

Goldmitra is built by Lokendra Kumar, an IIT Bombay alumnus with 12 years of experience in product and technology. He has built and scaled fintech and lending platforms, including an agri-lending product that grew to over 100,000 users. That experience, building systems people trust with their money, is what led him to start Goldmitra, bringing the same product thinking to gold, a financial instrument nearly every Indian household holds but few get a clear breakdown of.

This is a passion project first. Gold has been personally close to Lokendra, and Goldmitra's goal is simple: help every Indian buying their first or next gold approach it with more clarity and less guesswork. Connect on LinkedIn →

How we make money

We earn affiliate commissions when you use some of the links on this site — particularly on the Buy Smart offers page. We're stating that plainly here rather than hiding it: it's how the site is funded, and it doesn't change the numbers our calculators show you.

Where our data comes from

Our gold rate is sourced from GoldAPI.io, a market data vendor, converted from USD to INR at the prevailing exchange rate. If GoldAPI.io is ever unavailable, we automatically fall back to gold-api.com, a secondary provider, so a single vendor outage can't stall the rate shown here. That base price is refreshed once daily, early in the morning IST, rather than continuously — a deliberate constraint of our current hosting tier. It is not a live price. The full method, with a worked example, is on our methodology page.

Raw international spot price, converted straight to INR, runs meaningfully below what Indian jewellers and IBJA actually quote — it has no concept of import duty, IGST, or the local bullion-market premium. We add a disclosed, periodically-reviewed estimate for that gap (currently 15%, last reviewed 2026-09-09) so the rate shown here tracks what you'd actually be quoted, not a technically-real but practically-misleading spot conversion. This estimate needs occasional manual review as import duty or the local premium shifts — it is not itself a computed, continuously-updating figure.

On methodology, plainly stated: the "typical making-charge range" hints shown in the jewellery calculator, and the default deduction percentage in the karat calculator's exchange estimator, are currently illustrative placeholders — not the output of research into real jeweller pricing. We'd rather tell you that directly than have you assume they're more authoritative than they are. Replacing them with real researched figures is planned before this site is treated as fully launched.

Contact

Questions, corrections or feedback are welcome at info@goldmitra.in, on our contact page, or request a call-back from an expert.