Blog

White Gold: Value, Benefits, Cons & Is It a Good Investment?
White gold's cool silvery shine usually comes from a rhodium-plated surface, not the alloy underneath — which explains almost every practical question about how it wears, what it costs over time, and whether it's a good investment. Here's what white gold actually is, its real pros and cons, and how it compares to rose gold.
Goldmitra's Team · 28 Sept 2026

Rose Gold: Value, Benefits, Cons & Is It a Good Investment?
Rose gold's pink hue comes from copper, not less gold — but that same copper affects durability, skin reactions, and resale value in ways worth knowing before you buy. Here's what rose gold actually is, its real pros and cons, and whether it makes sense as an investment.
Goldmitra's Team · 27 Sept 2026

22K vs 24K vs 18K Gold: Which Purity Should You Buy? (Diwali 2026 Prices)
22K, 24K and 18K are different tools for different jobs. See what each purity is, what it costs per gram today, and which one to buy for jewellery, coins or gifts.
Goldmitra's Team · 8 Sept 2026

How to Check Gold Purity Before You Buy: Hallmarking and Karat Marks Explained
A hallmark is the one thing on a piece of jewellery that tells you, independently of the jeweller, what purity you're actually buying. Here's how to read it.
Goldmitra's Team · 8 Sept 2026